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John Cervantes

John Cervantes is founder and program director of San Francisco Junior Tennis League providing free tennis instruction after school with the Beacon programs of the San Francisco Unified School District for 4 years as a 501c3 non-profit and another 7 years as a grass roots organization.
John is currently tennis director of Lake Merced Country Club for over 20 years and tennis professional for the St. Francis Woods association. He was tennis director at San Francisco Bay Club for 15 years, tennis director at Metropolitan Club for 11 years. He has conducted tennis teaching workshops in the US, Europe, Latin America and Europe since 1979. He operated the largest private school tennis program for 25 years until 2003. He has owned and operated athletic stores for over 10 years.
Beginning in 1996 he has shifted his professional career to community tennis. He was a board member from 1996 – 2000 of San Francisco/ Oakland National Junior Tennis League, which became Youth Tennis Advantage, largest provider of free tennis, mentoring and life skills in the Bay Area. He became involved with USTA Northern California Division beginning in 1994 until 2005. He has been in involved in Community tennis programs, vice chairman of Adult recreation and chairman of Junior Recreation for 3 years. He was involved with San Francisco Tennis Advisory Board from 1998 – 2004 and was appointed member of the Strategic Planning Committee for SF Recreation and Park ( 2001-2003).
His passion has focused in women, children and family issues besides tennis. His volunteering began in college in helping establish the first childcare program at City College of San Francisco in 1969. He has been on the board of the largest shelter for battered women (La Casa de Las Madres, 1984-1991), the Advisory Council of San Francisco first transitional family housing program (Salvation Army Gateway program), Children’s Home Society Emergency Housing (1981 -1983), NOW (National Organization for Women SF

Profile Summary:
TENNIS San Francisco, CA
founder and community activist San Francisco, CA
coaching San Francisco, CA
More About Me
ALL THINGS LIVING AND DEAD. From non-fiction to finding a great meal, dinner to fine dining, Don't forget travel!
provider of free tennis lessons and life skills for economically disadvantaged children in San Francisco Public Schools.
Work Experience:
worked and played with great joy and exuberance
USF and UCB graduate
Organizations / Affilations:
SF Tennis Coalition, USPTR, USTA, AND IN PAST
Salvation Army, Save the Bay, NOW, UFW, board Youth Tennis Advantage, Children's Council, strategic planning for SF Park and Rec and too many to mention
John Cervantes is located in San Francisco, CA and has the following skills: TENNIS, founder and community activist, coaching
Sports / Recreation, Non-Profit / Volunteering, Business
Similar Skillwho Members
My Skills


Category: Sports / Recreation
One of the premier tennis instructors in the Bay Area and a passion for advocacy for women, children and families
Relevant Education / Credentials
UC Berkeley and USF which has no bearing on tennis
Years Experience: 30

founder and community activist

Category: Non-Profit / Volunteering
created and managed companies and services in various settings and love the expression," you can not do that" from childcare, transitional housing for homeless families to tennis
Relevant Education / Credentials
30 years of small business success and 20 years of non-profit experience from creating, managing and growing for and non-profit business
Years Experience: 30


Category: Business
20 years business experience from real estate, manufacturing, retail and service industry
Relevant Education / Credentials
8 successful companies
Years Experience: 20