1/1996 – Present
AKA Communications is a sole proprietorship with approximately 15 biotech/life science clients nationwide that specializes in external communications - media relations, public relations - and employee and executive communications. Started with one client, joined forces with PR agency Kureczka/Martin Associates in San Francisco to build biotech client base that includes many top national biotech and pharmaceutical companies. Also acted as temporary director at large San Francisco high-tech PR agency. Expert at application of strategic media and PR approach/process across multiple industries.
• Wrote, edited and designed newsletters, website content and other collateral material to help communicate client company information both internally and externally.
• Designed and implemented PR and media relations campaigns that created/enhanced client name, technology or product recognition. Placements routinely generated in top-tier publications such as Wall Street Journal, New York Times, LA Times and industry-specific trade publications.
• Helped plan client’s new marketing and branding strategy, as well as the integrated communications program to showcase and promote this new business strategy.
• Spearheaded massive media campaigns for several clients to increase clinical trial enrollment at multiple trial sites nationwide, enabling each site to maximize enrollment.
• Secure and schedule interviews for media and analyst tours for clients. Identify speaking engagement and by-line article opportunities.
• Identified clients’ internal communications needs and developed communications plans to help meet those goals. Specifically:
• Designed wide array of innovative communications vehicles for print as well as Internet/Intranet
• Designed and produced internal newsletters for three clients
• Created Intranet site for client to specifically deal wit
MS Golden Gate University: Public Relations
BA San Francisco State University: Technical and Professional Writing (emphasis biology)
Organizations / Affilations:
is located in and has the following skills: