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AKA Communications is a sole proprietorship with approximately 15 biotech/life science clients nationwide that specializes in external communications - media relations, public relations - and employee and executive communications. Started with one client, joined forces with PR agency Kureczka/Martin Associates in San Francisco to build biotech client base that includes many top national biotech and pharmaceutical companies. Also acted as temporary director at large San Francisco high-tech PR agency. Expert at application of strategic media and PR approach/process across multiple industries.

Profile Summary:
Public Relations for the Biotech Industry Bardstown, KY
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Work Experience:
AKA Communications
1/1996 – Present
Owner;PR/Communications Consultant

AKA Communications is a sole proprietorship with approximately 15 biotech/life science clients nationwide that specializes in external communications - media relations, public relations - and employee and executive communications. Started with one client, joined forces with PR agency Kureczka/Martin Associates in San Francisco to build biotech client base that includes many top national biotech and pharmaceutical companies. Also acted as temporary director at large San Francisco high-tech PR agency. Expert at application of strategic media and PR approach/process across multiple industries.

• Wrote, edited and designed newsletters, website content and other collateral material to help communicate client company information both internally and externally.

• Designed and implemented PR and media relations campaigns that created/enhanced client name, technology or product recognition. Placements routinely generated in top-tier publications such as Wall Street Journal, New York Times, LA Times and industry-specific trade publications.

• Helped plan client’s new marketing and branding strategy, as well as the integrated communications program to showcase and promote this new business strategy.

• Spearheaded massive media campaigns for several clients to increase clinical trial enrollment at multiple trial sites nationwide, enabling each site to maximize enrollment.

• Secure and schedule interviews for media and analyst tours for clients. Identify speaking engagement and by-line article opportunities.

• Identified clients’ internal communications needs and developed communications plans to help meet those goals. Specifically:

• Designed wide array of innovative communications vehicles for print as well as Internet/Intranet
use.

• Designed and produced internal newsletters for three clients

• Created Intranet site for client to specifically deal wit
Education:
MS Golden Gate University: Public Relations
BA San Francisco State University: Technical and Professional Writing (emphasis biology)
Organizations / Affilations:
Kate Alderete is located in Bardstown, KY and has the following skills: Public Relations for the Biotech Industry
Communications
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Public Relations for the Biotech Industry

Category: Communications
Description
Relevant Education / Credentials
MS Golden Gate University: Public Relations BA San Francisco State University: Technical and Professional Writing (emphasis biology)
Years Experience: 19