2008 – Present
Lake Region Yacht & Country Club, Winter Haven, FL
Director of Membership
-Sell new membership to prospects by cold-calling and following up on warm leads
-Create marketing and communication strategies to attract new members
-Provide direction and goals for membership retention
-Develop/implement of annual budget
-Develop member/non-member surveys for use in creating marketing/communications strategy
-Create/maintain member database for broadcasting member communications
-Review, proof, and edit member newsletter
2007 – 2008
ASR Communications, Broomfield, CO
-Managed 30 accounts participating in the Denver Metro Convention and Visitors Bureau’s print, web, and backlit advertising programs.
-Generated new business for the DMCVB by direct calling, emailing, and setting meetings.
-Developed/Implemented sales strategy and media kit for potential advertisers of a new travel show produced by Orchard Entertainment.
2006 – 2007
Denver Metro Convention and Visitors Bureau, Denver, CO
Senior Membership Sales & Services Manager
-Contributed to overall membership department sales goal of $800,000 via direct calling, emailing, and meeting with prospective member businesses.
-Provided marketing direction to members to best utilize member benefits/opportunities.
1994 – 2006
San Diego Convention and Visitors Bureau, San Diego, CA
Director of Partnership Marketing & Member Opportunities (2005 – 2006)
-Provided strategic direction for the membership department to achieve its goal of $268,000 in non-dues revenue.
-Developed/implemented direct mail campaign, email campaign, and networking events to grow membership and advertising sales.
-Managed four departmental budgets totaling $942,000.
-Managed a six person membership sales and support team.
Member Opportunities Manager (1999 – 2005)
-Single-handedly met overall department sales goal of $1,424,000 in membership dues and
University of South Florida
BA in Mass Communications/Advertising
Organizations / Affilations:
is located in and has the following skills: