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Suzanne Casamento

Bio
I'm a proven copywriter with broad industry knowledge, marketing savvy and over 10 years experience working with companies of all sizes, from small businesses to Fortune 500 corporations.

Whether you need content for a newsletter, website, brochure, or training manuals, I'll help you meet your deadline and reach your audience with the right message.

Profile Summary:
Instructional Designer Los Angeles, CA
Writing Los Angeles, CA
More About Me
Work Experience:
Work Experience
June 2002 – Present
Contract Writer / Instructional Designer
KB Home Los Angeles, CA

- Special projects writer and editor for V.P. of Training and Development. Work includes sales, customer satisfaction, and construction content
- Work with subject-matter experts to develop and write four monthly training modules, including coach-led and participant guides, process maps and certification tests for a sales force of 1,200
o 90% average certification rate
o Mystery Shop scores improved from 65.2%-78%
- Develop and write a weekly motivational email/fax-blast distributed to over 1,200 salespeople
- Copywrite for performance improvement and incentive programs such as sales contests

March 2000 – June 2002
Training Specialist
KB Home Los Angeles, CA

- Key member of this Fortune 500 Company’s Corporate University team reporting to the Director of Training and Development
- Designed, wrote, and developed an 8-part series of 45-minute Web-based interactive training modules comprising the Company’s core sales training curriculum
o 7,000+ employee certifications during 2001 and 2002
o Company sales increased over 7% between 2001 and 2002
- Researched, wrote and edited training textbooks and PowerPoint presentations for large-scale training seminars (150+ attendees) covering a wide range of business functions including Purchasing, Marketing, Sales, and Customer Service

August 1998 – January 2000
Content Developer / EditorKidsNetconnect.com
Los Angeles, CA

- Managed team of two artists and an additional writer
- Developed, wrote and edited content for K - 12 educational Web site
o Collaborated with teachers to develop academic calendars, lesson plans and interactive activities used in 300 schools nationwide
o Wrote feature articles concerning social, environmental and health issues

January 1996 – August 1998
Freelance Writer
Los Angeles, CA

- Pitched and wrote articles for national, regional and local publications
Education:
BFA, Creative Writing 1994
Emerson College
Boston, MA
Organizations / Affilations:
Society of Children's Book Writers and Illustrators
Suzanne Casamento is located in Los Angeles, CA and has the following skills: Instructional Designer, Writing
Training, Writing / Journalism
Similar Skillwho Members
My Skills

Instructional Designer

Category: Training
Description
Instructional designer for training materials including:

• web content
• brochures
• newsletters
• mailers
• computer based sales trainings
• paper-based sales trainings
• textbooks
• workbooks
• coach led exercises
• process maps
• job aids
• certification tests
Relevant Education / Credentials
Bachelor of Fine Arts in Creative Writing from Emerson College
Years Experience: 8

Writing

Category: Writing / Journalism
Description
Freelance writer with experience creating brochures, mailers, newsletters and web content. Also published articles in newspapers and magazines.
Relevant Education / Credentials
Bachelor of Fine Arts in Creative Writing from Emerson College
Years Experience: 12