With over fifteen years of expertise developing, sourcing, researching and designing products in the cosmetics, skincare and gift industries I have been able to focus on product development / line extension by incorporating novel and unique ingredients that are both natural and synthetic. Building a brand is what I enjoy doing and through various marketing activities such as PR, seminars, copywriting and education at consumer and trade shows, online SEO, blogging, social media promotions and optimization, I have been able to create brands from scratch including packaging, formulation, introduction and expansion. I have actively developed product lines, services and devices in the anti-aging, wellness, aesthetics (cosmetics), clothing, fragrance and gift (scented candles) and adult industries. As a former owner and operator of the 12,000 square foot Danielle Spa/ Aevium Institute and Radiance Med Spas, I introduced, trained and marketed a number of product lines in store, through traditional print and advertising as well as using guerrilla marketing tactics to expand the reach of the product lines. I have advised retail clients such as SpaMedicus, Pure Laser, American Leisure, Cornelia Spa, along with individuals and physicians regarding optimal ingredients, packaging, promotional programs, pricing, anti-aging and spas on overall roll-out strategies. My current role as Director of Business Development for Fragrance and cosmetic company Master & Mistress, and Product Development Director for on-line content and products retailer Couples Company, LLC allows me to merge the equally important traditional marketing and media efforts with the world of online media promotions. Recognizing the importance of specific groups to a retailers success, I have been a strong supporter and participant in areas of interest to women and as a member of the American Academy of Anti-Aging Medicine and founder of the Women’s Total Health and Wellness Conference and Exhibit.
Ingredients Sourcing, Product Development New Rochelle, NY
Anti-aging program, clinic Set-up and training New Rochelle, NY
Romance intimacy couples marriage product services New Rochelle, NY
PR, Packaging, Copy and marketing campaigns New Rochelle, NY
SEO, SMM, PPC, Content, web-site development New Rochelle, NY