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With over fifteen years of expertise developing, sourcing, researching and designing products in the cosmetics, skincare and gift industries I have been able to focus on product development / line extension by incorporating novel and unique ingredients that are both natural and synthetic. Building a brand is what I enjoy doing and through various marketing activities such as PR, seminars, copywriting and education at consumer and trade shows, online SEO, blogging, social media promotions and optimization, I have been able to create brands from scratch including packaging, formulation, introduction and expansion. I have actively developed product lines, services and devices in the anti-aging, wellness, aesthetics (cosmetics), clothing, fragrance and gift (scented candles) and adult industries. As a former owner and operator of the 12,000 square foot Danielle Spa/ Aevium Institute and Radiance Med Spas, I introduced, trained and marketed a number of product lines in store, through traditional print and advertising as well as using guerrilla marketing tactics to expand the reach of the product lines. I have advised retail clients such as SpaMedicus, Pure Laser, American Leisure, Cornelia Spa, along with individuals and physicians regarding optimal ingredients, packaging, promotional programs, pricing, anti-aging and spas on overall roll-out strategies. My current role as Director of Business Development for Fragrance and cosmetic company Master & Mistress, and Product Development Director for on-line content and products retailer Couples Company, LLC allows me to merge the equally important traditional marketing and media efforts with the world of online media promotions. Recognizing the importance of specific groups to a retailers success, I have been a strong supporter and participant in areas of interest to women and as a member of the American Academy of Anti-Aging Medicine and founder of the Women’s Total Health and Wellness Conference and Exhibit.

Profile Summary:
Ingredients Sourcing, Product Development New Rochelle, NY
Anti-aging program, clinic Set-up and training New Rochelle, NY
Romance intimacy couples marriage product services New Rochelle, NY
PR, Packaging, Copy and marketing campaigns New Rochelle, NY
SEO, SMM, PPC, Content, web-site development New Rochelle, NY
More About Me
Anti-aging, metabolism, hormone, endocrine systems, digestion, supplementation, hair re-growth, consumer products, ingredient research, natural ingredients, pheromones, aphrodisiacs, romance, interpersonal relationships, courtship, dating etiquette, the Middle Ages, Medieval life, skiing, urban vinyl designer toys, graphic arts and illustration, travel and culture
Work Experience:
I started my career with Smith & Nephew (At the time owners of the Nivea and other consumer products brands in Canada) as a group products manager after working in various positions in the clothing design, development and sales industry. After graduating with my MBA, I entered the corporate banking industry with Toronto Dominion Bank, moving to develop a retail brand and store with one of my corporate retail clients. My wanderlust wasn't abated however and I moved to the United States while still being courted by an investment banking firm where I finally accepted a position as VP investment banking in 1993 which is where I spent my next 10 years at various investments banks finally in New York as head of health sciences Managing Director. I began my focus on anti-aging and related spa and medical spa products, devices and services through funding and consulting 1000's of companies and raising hundreds of millions of dollars while at a number of investment banks. Upon departing the industry, I naturally joined a colleague and began running and operating a 100 staff member spa, medical spa from where I gained immeasurable experience within the dermatological and anti-aging, plastic surgery industries. I had met numerous top level physicians, scientists, inventors and creators and was able to convert that knowledge and network into a series of products within the anti-aging and romance/intimacy industries. Throughout, I have been able to build relationships with ingredients companies from around the world, cosmetic chemists, lab technicians and other experts in the consumer products development industries. Having presented at, spoken and given speeches to numerous thousands of people at trade and consumer shows, I also have learned to enjoy the interaction that teaching and education brings within companies and to interested attendees at conferences and seminars.
Education:
BA McGill University, MBA Ivey School of Business, ND Clayton School of Natural Medicine.
Organizations / Affilations:
American Academy of Anti-Aging Medicne (A4M). Couplescompany.com, Mastermistress.com.
Lorne Caplan is located in New Rochelle, NY and has the following skills: Ingredients Sourcing, Product Development, Anti-aging program, clinic Set-up and training, Romance intimacy couples marriage product services, PR, Packaging, Copy and marketing campaigns, SEO, SMM, PPC, Content, web-site development
Marketing / Sales, Relationships, Internet / Web, Science / Research, Health / Fitness
Similar Skillwho Members
My Skills

Ingredients Sourcing, Product Development

Category: Science / Research
Description
With a vast compendium of research and articles, I have produced hundreds of products in a range of industries including vitamin supplements, skincare, romantic products, cosmetics and related industries. Having attended and spoken at hundreds of trade and consumer conferences, I have been able to assist start-ups and established companies in developing unique and effective consumer products which is where my passion exists.
Relevant Education / Credentials
Ba McGill University, MBA at Ivey School of Business and ND at Clayton School of Natural Medicine.
Years Experience: 18

Anti-aging program, clinic Set-up and training

Category: Health / Fitness
Description
As a frequent speaker at the American Academy of Anti-aging Medicine, member and product developer, I have set-up and run numerous medical spa and anti-aging practices with physicians and doctors with an emphasis in effective skin care treatments to improve the appearance of aging for clients. We include full hormone review, education and testing along with diet and fitness programs to increase metabolism, quality of life, improve libido, minimize symptoms of menopause and Peri-menopause, sleeplessness, fatigue and related side effects of aging. I include the latest and most effective (cost-effective too) equipment and technology as well as product choices to assist the owner of the facility in making their clients happy along with being profitable.
Relevant Education / Credentials
BA McGill University, MBA Ivey School of Management, ND Clayton School of Natural Medicine.
Years Experience: 12

Romance intimacy couples marriage product services

Category: Relationships
Description
As an ingredients sourcing and research expert, I have developed numerous products with pheromone and aphrodisiac ingredients and support the courtship, couples and partner relationships between people through content and articles at couplescompany.com.
Relevant Education / Credentials
BA McGill University, MBA Ivey School of Business, ND Clayton School of Natural Medicine
Years Experience: 8

PR, Packaging, Copy and marketing campaigns

Category: Marketing / Sales
Description
As a product and service expert, I have developed numerous programs for single or multiple products and services. From creation, to roll-out of branded campaigns, I have had the good fortune of being directly involved with successful product introductions, sourcing of packaging, copy and writing responsibility including online and print article, email campaigns, analytics including traditional formats (direct mail, cinema / print/ TV/ radio advertising, trade and consumer shows) and online media efforts (SEO, SMM, email, PPC, blogging and related techniques). Business development has taken me across the globe in a variety of positions where I was responsible for sales from textiles to skincare products, medical spa services and financial products sales.
Relevant Education / Credentials
BA McGill University, MBA Ivey School of Business and Clayton School of Natural Medicine.
Years Experience: 18

SEO, SMM, PPC, Content, web-site development

Category: Internet / Web
Description
Working with my partners in Ironpaper, a web-development, analytics, website optimizing firm with key experts and leaders in an industry filled with me-to and ineffective companies.
Relevant Education / Credentials
BA McGill University, MBA Ivey School of Management, ND Clayton School of Natural Medicine.
Years Experience: 1