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I am a guitarist from the UK, accomplished in theory, technique, performance and composition. My style is rock / metal and influences include George Lynch, Randy Rhoads, Yngwie Malamsteen.

I am a graduate with a BSc in Music at the University of Portsmouth, England. Since then I have relocated to Hollywood from the UK to pursue my career in the music industry.

Since my arrival I have been working as an intern for an independent record label for which I am required to generate promotion through media for tours and releases. I have also worked for an internet marketing company who specializes in using social networking sites to promote artists. Whilst in the UK I managed my own band (www.rattlesnakerock.co.uk) which included album releases and subsequent tours.

Alongside my studies I worked for the Government gaining administrative and customer relations experience.

During the summer of 2007 I studied at the ´Musicians Institute` in Hollywood – specializing in music business.

Profile Summary:
Guitar Player / Teacher Los Angeles, CA
More About Me
Guitar Playing: Specializing in ‘Rock’ styles, techniques and theory. Skills include music reading, composition, performance and teaching.

Business: After receiving an A-Level in ‘Business Studies’, I have continually developed my knowledge of business concepts including Marketing, Financial Planning, Entrepreneurship, Branding, Asset Protection and Real Estate.

Music Industry: Subjects studied including marketing, promotion, touring and music law. Up to date with industry news through subscriptions to publications such as ‘Music Week’ and ‘Music Connection’.
Work Experience:
Arden Music Co. (September 2008 – Present)
Music Marketing Company. Gaining experience in:
Online Promotion
Project management
Researching markets
Generating Publicity

Portsmouth City Council
Operation Team (May 2008 – August 2008)
Gaining experience in the following areas:
Administration
Finance
Customer Relations
Responsibilities included:
Dealing with general public
Processing cash payments
Banking daily income


Formed Hard rock band ‘Rattlesnake’ in 2006 - managing the band as a business entity, gaining valuable experience in the following areas:

Marketing and Promotion:
• Marketing strategies devised focusing on product placement and target market.
• Media campaign targeting radio, publications and Universities.
• Personal website for Internet presence (www.rattlesnakerock.co.uk).
• Organizing street level promotion through fliers, posters, and the assembling of street teams.

Recording:
• Three years of recording projects using a range of digital and analogue equipment.
• Confident with music software including Pro Tools, Logic and Cubase.
• Formed record label ‘www.rockwillrecords.co.uk’.
• Production of a full-length studio album in February 2008.
• Management of recording process and coordination of all personnel involved.

Album Release:
• Packaging recordings to industry standard.
• Distribution has been set up with ‘Plastichead Media Limited’ for physical and digital sales.
• Registered for and obtained all appropriate licenses:
o PPL (Phonographic Performance Limited)
o VPL (Video Performance Limited)
o PRS - MCPS (Performing Rights Society).

Event Planning:
• Arranged and managed a record release party.
• Sponsors were secured:
o The University of Portsmouth who funded the event.
o ‘Apple’ who provided free merchandise to be given away.

Touring:
• Performed in the south of England in a variety of venues and locations.
• Since 2006 we have performed over 100 gigs.
• Every performance is promoted th
Education:
University of Portsmouth – BSC Music and Sound Technology (2005 - 2008)
Studio Production - Music Software - Location Recording

Musicians Institute Hollywood, California – Encore Program (2007)
Music Business - Recording Techniques - Advanced Theory - Music Reading

Colyton Grammar College – A Levels (2003 - 2005)
Business Studies – Mathematics - Physics
Organizations / Affilations:
Will Wallner is located in Los Angeles, CA and has the following skills: Guitar Player / Teacher
Music
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My Skills

Guitar Player / Teacher

Category: Music
Description
Specializing in ‘Rock’ styles, techniques and theory. Skills include music reading, composition, performance and teaching.
Relevant Education / Credentials
University of Portsmouth – BSC Music and Sound Technology (2005 - 2008) Studio Production - Music Software - Location Recording Musicians Institute Hollywood, California – Encore Program (2007) Music Business - Recording Techniques - Advanced Theory - Music Reading
Years Experience: 5