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Freelance Writer and Fashion Sales Analyst/Consultant. Have lived and worked in NYC since 2000. Graduated from Rutgers University 1997 with BA in Psychology and minor in theater/dance. Currently pursuing graduate study in cognitive psychology. Live in lower east side and heartily support local artists, musicians, writers and performers. Publishing credits include verse and narrative fiction in various magazines and art journals. Have 2 completed literary fiction novels undergoing rewrites, several short stories and in-progress scripts.

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Profile Summary:
Freelance Writer New York, NY
Fashion Sales Analyst/Consultant New York, NY
Bartender/Food Server New York, NY
More About Me
Writing, Music, Guitar, Language, Literature, Running, Hiking, Sketching, Cognitive Science Study, Football, Baseball, Philadelphia Teams (World Champion Phillies!), History of New York, Museums, Travel
Craig Berger is located in New York, NY and has the following skills: Freelance Writer, Fashion Sales Analyst/Consultant, Bartender/Food Server
Marketing / Sales, Hospitality, Writing / Journalism
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My Skills

Freelance Writer

Category: Writing / Journalism
I am a freelance writer with a background in business, cognitive psychology and passion for prose and the written word, especially when applied to communicating to customers, investors and employees. No matter the product or placement, modular space or store count, the art of the perfect word remains a powerful and recession-proof ally.
Relevant Education / Credentials
CONFERENCES: New York Writers Conference Southern California Writers Conference COPY EXPERIENCE: Ariela-Alpha (2001-2008) Corporate Mission Statement Corporate and Departmental Training Manuals Marketing (web, magazine and store circular) copy New Product Sales Pitches/Presentations Columbia University (2001) Marketing (brochure and web) copy Write course descriptions Departmental Training Manuals Transcribing course lectures for online students / editing documents Various Freelance Clients and Ad-Hoc Projects Marketing Copy Speech Writing Presentation & Sales Pitches PUBLISHED ARTICLES "Did You Know?" Poetry Monthly. UK. October 2000 "The First Snowfall" Newport This Week. Newport, RI. November 2002 "Porn" Quarterlife Magazine, New York, NY. August 2003 "Path" Generation X National Journal, New York, NY. Spring 2005 "To Bleed" Chronogram Mag, New York, NY. December 2005 OTHER PROJECTS Novels: “An Empty Room” (gothic drama), “Reiley’s Corner” (pop literary comedy), “Symmetry” (literary sci-fi romance) Screenplays: “Whispers on the N” (young adult drama), “Mummers” (comedy) Short Stories: “My Pet Monster” (horror), “The Grief Counselor” (comedy)
Years Experience: 9

Fashion Sales Analyst/Consultant

Category: Marketing / Sales
My consulting services will help give you that extra edge. With close to a decade in the New York fashion scene helping facilitate the growth of private companies and brands in mass market, department store, and small boutiques, I understand the challenges of remaining solvent in capricious retail markets. My specialty is in utilizing various resources for creative solutions in driving business, increasing ROI, and improving customer satisfaction.
Relevant Education / Credentials
May 2000 - Present 04/05 to present Ariela Alpha Inc- New York, NY Account Executive (Fresh Fruit- branded and private label) Promote sales growth 168% over four years in a +$100M retail business. Manage the #1 bra style in Wal-Mart. Execute all Sales Account Manager roles including order writing, inventory management, and store distribution. Develop tools for advanced sales reporting, instock, and inventory management- extensive Retail Link experience- and modular creation/updates via ProSpace. Clear presentations communicating sales highlights and COE’s both internally and to our partners. Daily, Weekly, Monthly and Ad-Hoc sales analysis at every level, including traited demographics and futre sales (financials) projections. Manage item and assortments creation, with focus on maximizing peg productivity. Work closely with Wal-Mart buying teams in all aspects of sales and supply chain management including scorecard and metric review/strategies for improvement. 06/04 to 04/05 Jordache Enterprises- New York, NY Senior Planner (private label & brand ladieswear jeans). Created tools for sales tracking, store script writing, and inventory management. 09/01 to 06/04 Ariela-Alpha Inc- New York, NY Planner/Analyst (private label & brand intimate apparel) Access databases created for streamlining reports and inventory management.. 04/00 to 09/01 Cayset Fashion- New York, NY Sales Analyst- PT/FT Consultant (children’s wear & sleepwear) Sales Analysis for Wal-Mart. Created tracking tools for production and planning. 08/00 to 02/01 Columbia Univ., Columbia Video Network – New York, NY Marketing/Production Coordinator Designed semester marketing tools (pamphlets, flyers, course books, etc.).
Years Experience: 9

Bartender/Food Server

Category: Hospitality
To actively pursue food, wine, customer service and bar tending passions in fast-paced New York restaurants and bars.
Relevant Education / Credentials
Summer 2008, MJ Armstrongs, New York- Guest Bartending- Mike Boila Summer 2008, St Marks Ale House, New York- Guest Bartending- Dan Sweeney Summer 2001, 2002 New World Grill, New York Server, Bartending (wine and beer)- Richard Barber 1996-97 Chili’s Restaurant, Mt. Laurel, NJ Server, Bar back 2003 Columbia University School of Mixology
Years Experience: 12