For now we plan on continuing to advertise our product and gain worldwide prestige. News USA provides us exposure to the national media. In February, our first article went out in their magazine to 10,600 newspapers. The response was phenomenal. There were approximately four hundred newspapers that ran our story. The hits on the website increased dramatically. We cracked the top ten on the first page of Goggle for hits to websites concerning acid-free coffee. For the first time in our company’s history we were backordered and overjoyed. Luckily our roastary is in Phoenix so we were able to quickly up our production. The people at News USA notified me that the response time to our campaign was absurd.
Business is booming. This exposure has spawned many interesting opportunities. For example, the editor of Boys Life called me three different times before I was able to get back to her. She was very interested in my story for the magazine. When I questioned her over the distribution, she astonished me with an unbelievable number. Three million are printed per month. This gave me an opportunity to reach a lot of young people; the demographic is mostly ages eight to sixteen. If I inspire just one person to start their own business, I have achieved and exceptional goal. While I was busy being ecstatic about this staggering opportunity, ABC Night Line sent me an email stating that they were very impressed at what I have made with my company. They liked how I give an alternative to the coffee industry. Innovation is the root of the new age business world. They were most impressed by the fact that I am only seventeen and already in a huge grocery store chain in AZ. They where putting a story together about young, successful entrepreneurs and I fit perfectly into that mold.
High school, Collage U.OF.A in Tucson
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