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Bio
I am an Art Director/Creative Services Director and have held senior creative management positions for many years, working with top brands and building great teams.

My skills are built on a solid foundation of strategic creative development, which includes design, copywriting, typography, photo art direction and project management for online and print. I use all relevant design software for print and web production as well as business software including; Photoshop, Illustrator, InDesign, Dreamweaver, Flash, QuarkXPress, and various Microsoft Office software. I partner with a video production studio.

My portfolio includes design for print and online advertising, TV and radio broadcast, PR, direct mail, corporate collateral, web site design, web campaigns and email marketing campaigns.

I have also been a ceramic artist and studio potter for many years and maintain my own ceramics studio.

Profile Summary:
Art Director San Mateo, CA
Creative Director San Mateo, CA
Ceramic Artist/Studio Potter San Mateo, CA
More About Me
Animal rescue and animal rights.Dogs. Cats. Ceramics. Redwoods. And some liberal minded, intelligent, talented, good humored people!
Work Experience:
ART DIRECTOR/CREATIVE LEAD, Gap Inc. • San Francisco, CA • 4/01– 5/05
Director of “agency” within corporate marketing department.
• Responsible for setting strategy, developing concepts and leading design and production teams for seasonal campaigns focused on the online and in-store customer experience for all Gap brands. This included integrated seasonal campaigns for print and web including online catalogs, season specific websites, corporate and promotional pieces and PR materials.
• Developed, collected and edited content for both copy and imagery on all campaigns.
• Led creative kick-off meetings across all Gap brands for new seasonal campaigns.
• Directly managed teams consisting of print/web designers, production artists, copywriters, project managers, traffic managers, producers and photographers.
• Led all creative projects from strategy, concept, design and production through completion.
• Art Directed photo shoots, developed guidelines and managed photography studio and staff.
• Ensured Brand Standards were met for all published materials with consistency of voice and look & feel as a primary focus.
• Approved day-to-day creative development in a high-volume, deadline driven environment.
• Developed strategic creative briefs, led team to execute solutions based on briefs.
• Partnered and collaborated with with Marketing VP and cross-functional business partners to define and establish conceptual and design direction for the brand.
• Directed resource and budget allocation of projects and staff.
• Identified needs and conceptualized creative solutions to support business goals.
• Consistently developed, revised and improved work flow design/ communication processes and general operation processes for creatives in Gap and for partner brands.
• Managed annual department print budget of 2.2 million dollars.
• Originated annual master schedule and managed traffic team to ensure deadlines were met.
• Conducted all performance r
Education:
Organizations / Affilations:
National Association of Photoshop Professionals (NAPP).

American Ceramic Society.
Susanne Scher is located in San Mateo, CA and has the following skills: Art Director, Creative Director, Ceramic Artist/Studio Potter
Art / Creative
Similar Skillwho Members
My Skills

Art Director

Category: Art / Creative
Description
My primary experience is in developing strategy-based creative concepts to support the brand and mentoring creative teams towards producing excellent work for both online and print projects.
Relevant Education / Credentials
Years Experience: 16

Creative Director

Category: Art / Creative
Description
My primary experience is in developing strategy-based creative concepts to support the brand and mentoring creative teams towards producing excellent work for both online and print projects.
Relevant Education / Credentials
Years Experience: 16

Ceramic Artist/Studio Potter

Category: Art / Creative
Description
I have been a ceramic artist and studio potter for many years and maintain my own ceramics studio.
Relevant Education / Credentials
Years Experience: 20